Horizon Energy+
2025
2025
Category
Logo Design, Packaging Design, Brand Identity, Social Media, UX/UI, Digital Ads
Type of Project
RGD Project-Based Mentorship
Awards
Features
RGD Website
Challenges
Most energy drinks rely on aggressive, artificial-looking visuals that alienate health-focused consumers. The challenge was to create a design that conveyed energy and vitality without the typical “extreme” aesthetics—balancing natural credibility with shelf appeal while ensuring the product stood out in a crowded category.
Most energy drinks rely on aggressive, artificial-looking visuals that alienate health-focused consumers. The challenge was to create a design that conveyed energy and vitality without the typical “extreme” aesthetics—balancing natural credibility with shelf appeal while ensuring the product stood out in a crowded category.
Strategy
The brand identity emphasized “HORIZON” over “ENERGY,” paired with a mountain peak logo to symbolize nature and peak performance. A subtle angular cut in the “z” suggested lightning and energy, while retaining a clean, minimalist feel. Each of the five flavours was distinguished by a unique gradient logo, fruit-inspired palette, and custom icon set. Vibrant fruit illustrations contrasted with the silver can base, creating a premium, refreshing aesthetic. Clear callout badges highlighted key benefits (0g sugar, natural caffeine, gluten-free, vegan), and multipack boxes featured embossed, flavour-specific logos.
The brand identity emphasized “HORIZON” over “ENERGY,” paired with a mountain peak logo to symbolize nature and peak performance. A subtle angular cut in the “z” suggested lightning and energy, while retaining a clean, minimalist feel. Each of the five flavours was distinguished by a unique gradient logo, fruit-inspired palette, and custom icon set. Vibrant fruit illustrations contrasted with the silver can base, creating a premium, refreshing aesthetic. Clear callout badges highlighted key benefits (0g sugar, natural caffeine, gluten-free, vegan), and multipack boxes featured embossed, flavour-specific logos.
Solution
Horizon Energy+ is a clean, natural energy drink designed for health-conscious, active individuals. Using ingredients like green tea extract, coconut water, ginseng, and real fruit juices, the brand differentiates itself from typical energy drinks filled with artificial additives. This project built a modern identity and packaging system to communicate purity, performance, and premium quality. The result was a cohesive, premium packaging system that reinforced the brand’s core message: Pure. Natural. Peak.
Horizon Energy+ is a clean, natural energy drink designed for health-conscious, active individuals. Using ingredients like green tea extract, coconut water, ginseng, and real fruit juices, the brand differentiates itself from typical energy drinks filled with artificial additives. This project built a modern identity and packaging system to communicate purity, performance, and premium quality. The result was a cohesive, premium packaging system that reinforced the brand’s core message: Pure. Natural. Peak.
A special shout out to Ciara for taking the lead as design manager and really putting it all together. It was an absolute pleasure collaborating with the group, and I hope it was an invaluable experience exploring the many moving parts and details that go into a project like this. I will watch their careers with great interest. They were a fantastic team and did a stellar job."
- David O'Connell (RGD)
Horizon Energy+
Horizon Energy+
Year
2025
Category
Logo Design, Packaging Design, Brand Identity, Social Media, UX/UI, Digital Ads
Type of Project
RGD Project-Based Mentorship
Awards
Features
RGD Website
Challenges
Most energy drinks rely on aggressive, artificial-looking visuals that alienate health-focused consumers. The challenge was to create a design that conveyed energy and vitality without the typical “extreme” aesthetics—balancing natural credibility with shelf appeal while ensuring the product stood out in a crowded category.
Strategy
The brand identity emphasized “HORIZON” over “ENERGY,” paired with a mountain peak logo to symbolize nature and peak performance. A subtle angular cut in the “z” suggested lightning and energy, while retaining a clean, minimalist feel. Each of the five flavours was distinguished by a unique gradient logo, fruit-inspired palette, and custom icon set. Vibrant fruit illustrations contrasted with the silver can base, creating a premium, refreshing aesthetic. Clear callout badges highlighted key benefits (0g sugar, natural caffeine, gluten-free, vegan), and multipack boxes featured embossed, flavour-specific logos.
Strategy
The brand identity emphasized “HORIZON” over “ENERGY,” paired with a mountain peak logo to symbolize nature and peak performance. A subtle angular cut in the “z” suggested lightning and energy, while retaining a clean, minimalist feel. Each of the five flavours was distinguished by a unique gradient logo, fruit-inspired palette, and custom icon set. Vibrant fruit illustrations contrasted with the silver can base, creating a premium, refreshing aesthetic. Clear callout badges highlighted key benefits (0g sugar, natural caffeine, gluten-free, vegan), and multipack boxes featured embossed, flavour-specific logos.
Solution
Horizon Energy+ is a clean, natural energy drink designed for health-conscious, active individuals. Using ingredients like green tea extract, coconut water, ginseng, and real fruit juices, the brand differentiates itself from typical energy drinks filled with artificial additives. This project built a modern identity and packaging system to communicate purity, performance, and premium quality. The result was a cohesive, premium packaging system that reinforced the brand’s core message: Pure. Natural. Peak.
A special shout out to Ciara for taking the lead as design manager and really putting it all together. It was an absolute pleasure collaborating with the group, and I hope it was an invaluable experience exploring the many moving parts and details that go into a project like this. I will watch their careers with great interest. They were a fantastic team and did a stellar job."
- David O'Connell (RGD)
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