Services
Brand Strategy
Visual Identity
Packaging
Art Direction
Client
Radiant Sundays
Project type
Conceptual Project
Year
2024
The challenge was to create a brand identity that stood out in the competitive natural skincare space, where many brands use similar “eco” cues. The design needed to reflect Radiant Sundays’ values of sustainability and self-care while avoiding clichés, ensuring the brand felt both approachable and premium.
Key descriptors from the brief—clean, fresh, eco-friendly, organic—inspired a green and cream gradient symbolizing freshness and sustainability. A geometric sun icon was designed to convey radiance and balance, complemented by minimal typography for clarity and elegance.
The refined packaging extended this identity, creating a cohesive, modern brand system that resonates with eco-conscious consumers while elevating Radiant Sundays as a premium, trustworthy skincare choice.
